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Monday changed
the shape of the week.
Reconciling Meta delivery with Shopify orders…
Nine-day context
Day by day
Shopify revenue and Meta spend are shown together. Monday is highlighted; Tuesday is partial as of the report timestamp.
Shopify revenue
Meta spend
Contribution profit
| Day | Meta spend | Meta purchases | Meta ROAS | Shopify orders | Shopify revenue | Shopify MER | Contribution |
|---|
The Monday diagnosis
What actually changed?
The account did not simply spend more. Meta redistributed delivery toward a few existing creatives that converted unusually well.
Creative delivery shift
Where spend moved
Prior-week daily average vs Sunday, Monday, and today.
Entity-level evidence
Campaigns and ads
Monday performance compared with the completed prior week. Ad names are shown with campaign context because duplicates exist across campaigns.
Campaigns
Monday vs prior daily average| Campaign | Mon spend | Avg spend | Mon purchases | Mon ROAS | Prior ROAS |
|---|
Top Monday ads
Sorted by Monday spend| Ad / campaign | Status | Mon spend | Mon purchases | Mon ROAS | Today ROAS |
|---|
Today is not Monday
Don’t overreact to one great day.
Notes